現場上的台灣之「光」
「救災現場上的台灣之光」:從傳統行業、新創品牌及策略走向談企業、社會責任及本土品牌
"Lights of Taiwan on Disaster
Relief Sites": From the perspective of traditional industries, new brands
and strategies, corporate, social responsibility and local brands
近日搜尋台灣救災相關新聞，盡讀到些佈滿負面消息甚至負面相關評論的文章。姑且不論
其真實性為何，但總體而言大部份民眾對於台灣救災狀況多是批評、譏諷，導致社會對其不信任
感提升甚至救災人員的士氣受挫。這樣的結果或許可以歸咎於媒體氾濫的發言權1、但也隱約不斷 提醒著我們，台灣普遍大眾對於救災、救難程序這些有朝一日勢必會用上的知識是多麽地生疏。
Recently, the news are related to
disaster relief in Taiwan and read articles full of negative news and even
negative related comments. Regardless of its authenticity, in general, most
people criticize and ridicule the disaster relief situation in Taiwan. As a
result, the public’s sense of mistrust has even increased and even the morale
of disaster relief personnel has been frustrated. This result may be attributed
to the media's right to speak up, but it also vaguely reminds us that Taiwan's
general public is so ignorant of the knowledge that the general public will
have to use for disaster relief and rescue procedures.
“匿名饋贈，經肉搜後發現的台灣救難之光”
要講起近年來規模最大也最為人所知的救難現場，不外乎有2014年高雄氣爆、2015年復興 235班機基隆河空難與2016年台南維冠金龍大樓倒榻事故。其中高雄氣爆又以事後的消防人員殉職
案例讓聞者替救災人員心痛。當時高雄氣爆事發緊急，安全考量下必須停電的緊急措施，因發生時間在凌晨夜間照明不足增添了救難的難度。除現場勘查的消防人員首當其衝外，事後抵達現場的警消人員也因缺乏救災需要的照明而至身危險之境。就在此時， PPT版上出現善心匿名鄉民發文2、表示將提供公司庫存的照明燈至現場，以供高雄災區救援。並表示，無償饋贈救難隊做為日後救難之用。經網民搜索後，才發現是專為日廠代工的在地企業—青暘企業的愛心。
"Anonymous
gift, the light of Taiwan's rescue found through meat search"
The largest and best-known rescue
site in recent years is nothing more than the Kaohsiung explosion in 2014, the
rejuvenation of the 235 flight of the Keelung River in 2015 and the fall of the
Jinlong Building in Tainan in 2016. Among them, Kaohsiung’s gas explosion was
followed by firefighters' misconduct cases. At that time, the gas explosion in
Kaohsiung was in urgent need. Emergency measures that required power outage
under safety considerations made it difficult to rescue people because of the
lack of sufficient lighting during the early hours of the night. Except for the
firefighters on site who took the brunt of the investigation, the police and
people who arrived at the scene afterwards were also in danger because of the
lack of lighting needed for disaster relief. At this time, there were Phantoms
issued by Phantoms and Anonymous on the PPT, indicating that they would provide
the company's inventory of lights to the site for rescue in Kaohsiung-affected
areas. And said that the free gift team will be used for future rescue. After
the search by netizens, it was discovered that it was the love of the local
company, Ching Yuang which was exclusively for the OEM of the company.
時間快轉將近三年後，這段往事也接連帶出由企業責任角度出發的事發經過和往後效應。2006開始製造氣球燈的青暘企業過往都是以出產到日本為大宗，幾乎沒有在台灣銷售。因見高雄氣爆和復興空難等救災需要，不只一次的無償提供自家商品前進災區，，為的只是希望能對家鄉的這一片土地有所回饋。青暘企業從最早期的OEM代工抽風機，到近十年的產業轉型透過全球最大的B2B電商平台阿里巴巴推廣自有品牌、新創LED氣球燈等照明產品，讓產品不僅在高雄氣爆、復興空難發生效用，更把這份大愛直接輸送至尼泊爾大地震的災難現場。
而這些大愛也在無心插柳下，讓買家透過B2B電商平台搜索到自己，讓自己反而接到國際訂單。
And these big loves are also unintentional, allowing buyers to search for themselves through the B2B e-commerce platform, allowing themselves to receive international orders instead.
“二代接班如何贏得認同? 從代工到品牌如何贏得支持?”
“早期台灣產業多為代工出身，可是我們知道代工有個隱憂…是客戶轉單的話這訂單馬上沒有。”青暘企業股份有限公司 陳世庭經理指出，台灣代工產業的生存隱憂。
”如果等到面臨轉單困境時，才想面對終端消費者銷售，客人不認識我們，也有困難。所以，以我們製造商來講，發展自有品牌才是長久的策略。”然而，在發展自有品牌時，陳世庭經理坦言，也會影響到既有的代工客戶而且新品牌也不見得會被客人接受，所以青暘選擇最快和最經濟的方式，就是透過網際網路和影音頻道做自有品牌的推廣。
在代工和自有品牌併行時，也會遇到接到一筆訂單時，到底是要用代工的方式?還是說服客戶用青暘的自有品牌? 陳世庭經理指出，青暘目前的方式是：先滿足工廠產能，再考慮接自有品牌。因為有些訂單若是堅持一定要用自有品牌，可能就沒有了。所以，目前是拼命的接單，要做到每個月一做產能滿足點後，一定要有自有品牌的產出。”因為從尼泊爾大地震的經驗，我們發現，是因為留在產品上的自有品牌發生效用，讓國外客戶循那個小小的標籤透過阿里巴巴找到我們，所以自有品牌絕對是勢在必行的一條路。”
"How does the
second-generation succession win the recognition? How can we get support from
the OEM to the brand?"
“Early Taiwanese industries were mostly foundry workers, but we
know that OEMs have a hidden concern... that is, orders from customers will not
be transferred immediately.” Manager Asa Chen of Ching Yuang Enterprise Co.,
Ltd. pointed out that the survival of Taiwan's foundry industry is hidden."If you wait until you face the dilemma of transferring bills, you want to face end-consumer sales. Guests do not know us and have difficulties. Therefore, in terms of our manufacturers, the development of self-owned brands is a long-term strategy." However, When he owns the brand, Asa admits that he will also affect existing OEM customers and that the new brand will not necessarily be accepted by the guests. Therefore, the youngest and most economical way of selecting young people is via the Internet and audio and video channels. Do your own brand promotion.
When OEMs and their own brands are collaborating, they will also encounter the need to use OEM when receiving an order, or persuade clients to use their own brands? Asa pointed out that the current method is : First meet the factory's production capacity, and then consider taking its own brand. Because some orders insist on using their own brands, they may not be. Therefore, at present, it is a desperate order, and after each month of production capacity satisfaction, it must have its own brand output. "Because of the experience from the Nepal earthquake, we discovered that it was because of the effectiveness of its own brand that remained on the product. This allowed foreign customers to find us through that small label through Alibaba. Therefore, the private brand is absolutely necessary. One way."
文章轉載: TED x Taoyuan「救災現場上的台灣之光」
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